iHeartMedia delivers audience like no other media company in the Columbia marketplace. We are not just about radio. We are about being a fully integrated media solutions provider, intertwining on-air, online, on-site, and mobile in creative ways to deliver your message across multiple platforms. Your message needs to be anywhere, and everywhere your audience wants to consume, when they want to consume it.
We are a company which offers broad national reach, but we execute message delivery at the local community level. Our on-air personalities bring engaging life to our brands and we play an active, involved role in the community. That’s how we can deliver your advertising message more uniquely than anyone else. We interact with our audience and that active engagement means the recall of your message increases. Plus, our audience interaction is staged on-air, on-site, through our station websites, social media, the total traffic network and iHeartRadio. We truly are reaching your target audience whenever, wherever and however they want to be reached. This creates a fully integrated 360◦ approach to your advertising campaign.
Local iHeartRadio digital audio delivers over 242,000 Total Listening Hours per month with nearly 50,000 unique listeners via the iHeartRadio app. Our 7 local station websites deliver thousands of monthly impressions from over 50,000 unique site visitors and collectively have over 50,000 social media followers and 55,000 opt-in Loyal Listeners on our email database.
iHeartRadio App
iHeartMedia’s all-in-one streaming music and live digital radio service offers thousands of the Live Radio stations from across the country, Custom Stations from a catalog of 20+ million songs and 800,000 artists and thousands of on-demand podcasts to listeners anywhere they are. In only a few short years, the iHeartRadio app has achieved 80% consumer brand awareness, amassed more than 75 million registered users and has been downloaded more than 750 million times. Plus, registration is not required for Live Radio station listening.
iHeartMedia’s Columbia radio stations can be heard on iHeartRadio, via the web, mobile, tablets, in-home, and in-dash in selected automotive vehicles and devices.
Advertise on iHeartRadio with your audio commercials on our live station streams and reach your target audience wherever they are and however they listen. All streaming commercials include a free companion banner ad on desktop and mobile devices. Pre-roll :15 second non-skippable video is also available along with geo-targeted banner ads on the iHeartRadio mobile app.
Digital Integration & Social Media
Reach our most loyal Columbia listeners through our digital extension of local radio stations. Integrate your brand and message across multiple touchpoints, including…
- Programmatic Display and Video
- OTT Video
- Location-Based Targeting
- GeoFencing
- Targeted Audio
- Run of Site Digital Banners
- Homepage Takeovers
- Rich Media Floating Ads
- Page Sponsorships
- Digital Roadblock
- Listener Driven Radio Sponsorship
- Mobile Banner Ads
- Custom Contest Pages
- Custom Brand Pages
- Linked Keyword Search
- Social Media Inclusion
- Custom Facebook Contests
iHeartMedia’s digital platforms allow our marketing experts the ability to create innovative campaigns that deliver massive digital reach to Columbia Metro listeners and businesses.
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