560 WVOC is the Midlands home for News, Talk and Sports. The station features a great line-up of core talent, including Rush Limbaugh, Glenn Beck, Sean Hannity, Mark Levin and many more. Plus 560 WVOC is the home of Columbia’s Best Gamecock football coverage. The station reaches a broad base of male and female consumers (about 60% men). And these listeners are homeowners who are well-educated, have high household incomes and have established families.

560 SVOC’s signal covers nearly the entire state of South Carolina, reaching 44,000 people in the Midlands weekly, and the station reaches over 10,000 people weekly via email and social media.