100.1 The Beat is the Midlands home for Real Hip-Hop and R&B. Its core artists include Usher, Drake, Hayne West, Rihanna, Trey Songz, Rick Cross, Chris Brown, Lil’ Wayne and many more. The station targets an urban adult audience in their twenties, thirties and forties. And these listeners tend to be well-educated and have growing families.

More than 72,000 people in the Midlands listen to 100.1 The Beat weekly, and the station reaches over 6,000 people weekly via email and social media.